Situation:  EA Sports partnered with ESPN’s Sportsnation to help unveil the Madden cover bracket.

 

Task:  Target and secure relevant artists that would fit the EA Sports and ESPN brand and demographic.  Artists would be required to do a live performance, interviews and participate in / promote digital and social content. The first major live music performance for ESPN’s LA studio.

 

Action:  In collaboration with EA’s music executive, we targeted Kendrick Lamar and Wiz Khalifa as artists that would fit the mold.  I was involved in the whole process from creative ideation to talent booking and negotiation, to event management/coordination as well as digital and social outreach and promotion.  Unfortunately, due to Wiz Khalifa’s production needs and backline not being able to be met, he pulled out a week before the event.  To counteract this, we were able to negotiate an additional song performance from Kendrick Lamar. 

 

Result: The first live, on-air musical performance on Sportsnation and successful Madden Cover Launch / Reveal.  All parties satisfied with final result.